The Leach Partnership at SAGE in Sydney and Melbourne on Planning for success- not just for profit.Most business plans are actually numbers. There’s nothing wrong with numbers but numbers should be the outcome of a good plan, not the plan itself. William spoke about the art of business planning beyond the numbers – from client satisfaction, retention and growth to optimising the agency structure.From Agency positioning to agency collaboration. From the type of work the agency does to who it does it for. And business planning is no good without the ability to execute that plan, so the presentation included tips on creating and executing a robust business plan that builds value into the organisation. William and Sangeeta then fielded questions from the audience on business planning- the majority of which were to do with planning horizons, difficulties of execution and establishing priorities.